The Morning X sits down with Atlanta food expert Skye Estroff to break down a cutthroat, carb-loaded turf war brewing right in the city’s food scene. Listen in to find out what happens when a viral, out-of-town pop-up deliberately sets up shop just two doors down from a beloved local favorite, sparking a fierce debate over whether to chase the internet hype or support local businesses. They debate the shady business ethics of this intense rivalry before diving into an argument over dietary habits.
Skye Estroff and The Great Atlanta Bagel War
Feb 26, 2026 | 1:01 PM






